GA4 & conversion goals — understand what actually works

We set up lead analytics in GA4 and GTM so you can see which channels bring leads and which don't.

Get setup plan within 24h Audit existing analytics

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TL;DR — In Short

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What

We set up GA4 and Google Tag Manager, configure 2–4 key conversions, and verify data accuracy.

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For Whom

Small and medium businesses, local services, B2B, e-commerce, marketers and owners who need numbers, not "feelings".

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Result

Understanding which channels generate leads, foundation for ads, SEO and CRO optimization.

What's included in Lite package

Create or correctly configure GA4 property
Connect Google Tag Manager (if needed)
Configure 2–4 goals / conversions: form submission, phone click (tel:), email click, WhatsApp / Telegram click (if buttons exist)
Check events via DebugView
Test data accuracy
Mini report: channel → leads (basic attribution level)
Short guide: how to view and interpret data

NOT included in Lite package

❌ message forwarding from WhatsApp / Telegram
❌ automatic lead creation in CRM
❌ call tracking and call fact recording
❌ complex attribution (multi-touch, cross-device)
❌ e-commerce logic (unless separately agreed)

Additional services

Adding WhatsApp or Telegram button to site — click setup: +€100–250
Additional goals (more than 4): +€50–100 per goal
Lead integration with CRM — separate service
Full web analytics and CRO — separate service

Pricing logic

Depends on number of conversions and event complexity (e-commerce requires additional setup)

What we need from client

Access to GA / GTM (or website)
List of goals and channels
Confirmation which buttons / forms count as leads

FAQ

Can you improve existing GA4?

Yes, if GA4 is already installed — we correct and fine-tune the setup.

Will leads from WhatsApp / Telegram be visible?

Clicks are tracked (intent). Messages and leads — via separate integration.

Is this suitable for advertising?

Yes. Settings work for Google Ads, Meta Ads and SEO analytics.

What if site is on WordPress?

We connect quickly via GTM or plugin.

Can you set up e-commerce?

Yes, we'll evaluate separately depending on platform.

Working Across Estonia

Local presence + market understanding

📍 Tallinn

Capital region — main client base

📍 Tartu

University city and IT hub

📍 Pärnu

Resort business and tourism

📍 Narva

Eastern region, Russian-speaking market

📍 Kohtla-Järve

Industry and manufacturing

📍 Viljandi

Culture, creativity, small business

📍 Rakvere

Northeast, local commerce

📍 Maardu

Industrial suburb of Tallinn

📍 Sillamäe

Port and logistics

📍 Valga

Cross-border trade

💡 Remote work from any point in Estonia and EU. In-person meetings in Tallinn, Tartu, Pärnu.

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This solution is part of a wider system

The quick solution delivers a fast result. But for sustained growth — ADME designs the full digital architecture: website + CRM + analytics + automation.

Learn about the full system

Tell us your situation — we will reply within 24 hours

Free consultation: we will clarify whether this package fits your task.

Write to us