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Kakumäe Residence

A project website with an interactive plot map and quick selection flow — helping buyers check availability, compare options, and submit an enquiry in minutes.

Real estate UX/UI Interactive Decision support Responsive
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Kakumäe Residence

The solution in brief

Business task

Help a home buyer/investor confidently choose a plot and submit an enquiry without calls or messaging.

What we did

Built an immersive promo page with an interactive master plan, a plot detail panel (size, status, price) and a short path to contact on desktop and mobile.

What changed

Buyers get "decision on one screen": plan, status and plot details at once; selection became fast and confident.

Why it matters

In real estate, trust and parameter clarity directly drive the quality and number of enquiries.

Context

A premium residential development needed a website that communicates location value and gives buyers clarity: availability, plot details, and a fast way to get in touch.

Why we made these decisions

Decision Reason Expected effect
Interactive master plan with statuses (available/booked/sold) Buyers need visual orientation and availability Fast and confident plot selection
"Decision on one screen" (plan+status+parameters) Extra steps increase doubt and abandonment A shorter path to enquiry, less messaging
Gallery and video for a sense of presence Trust in an expensive investment forms visually Higher confidence before contact
Mobile parity with desktop Investors decide from a phone Expensive leads are not lost on mobile
Short path to contact (1–2 actions) An expensive purchase needs an easy first step More quality enquiries

Project gallery

Kakumäe Residence interactive section on desktop

Interactive map on desktop

Master plan with interactive plot selection, availability statuses, and quick access to parameters.

Kakumäe Residence contact screen on mobile

Contact form on mobile

Fast path to contact: enquiry form optimized for mobile devices.

Plot details on mobile (master plan view)

Plot details on mobile

Plot card with key parameters: size, purpose, price, and availability status.

Kakumäe Residence gallery and video section

Gallery and video

Visual content to build trust and create a sense of presence in the project.

Lifestyle / surrounding area visual (Kakumäe)

Surrounding area

Visualization of Kakumäe area atmosphere and surroundings — nature, infrastructure, lifestyle.

Master plan with a highlighted plot

Plot master plan

Layout scheme with highlighted selected plot and availability navigation.

Kakumäe contact screen with instant access to consultant.

Contact that works even on a watch

Premium real estate UX solution: instant access to a personal consultant, phone, and email — without searching or extra steps. The screen is designed for trust, speed, and mobile decision-making scenarios for investors and buyers.

What we did

  • Interactive master plan with availability statuses
  • Plot detail panel with a clear information hierarchy
  • Gallery & video to build trust and immersion
  • Responsive UX: easy plot selection on mobile
  • Fast route to contact / enquiry

Results

Business

  • Confident project perception strengthens trust in the investment
  • Higher enquiry quality
  • Fewer calls and manual work

UX

  • "Decision on one screen" speeds up selection
  • Clear plot statuses
  • Full mobile experience

Visibility

  • Structured project presentation for indexing
  • Clean parameter hierarchy
  • Careful alt texts and predictable navigation

Measurement

  • Enquiries and contacts ready for tracking
  • Structure for sales goals
  • Foundation for plot-selection analytics

Scalability

  • New plots and phases added without chaos
  • Structure withstands project growth
  • Ready to connect CRM/analytics/AI

What you can apply in a similar business

This is a repeatable system, not a one-off project: it fits any development where the choice is visual and trust decides.

This pattern fits:

developers and residential projects plot and house sales premium real estate projects with a map/master plan expensive purchases with a long decision cycle
Repeatable logic: Diagnostics → Value presentation → Interactive master plan → Plot detail → Enquiry → CRM

Similar cases

Staron Staron
Positum Positum
Future Furniture Future Furniture

Related solutions

Industries

Real Estate

AI Agents

AI Property Assistant AI Buyer Qualification Agent AI Follow-Up Agent AI CRM Agent

Quick solutions

AI lead qualification Leads → CRM

Who this format fits

This approach fits companies where:

  • it is an expensive purchase or investment
  • visual orientation matters (plots/layouts)
  • the decision is made on mobile
  • a short path to enquiry is needed
  • enquiries will be connected to CRM and analytics

FAQ

It speeds up decision-making: buyers see availability and key details directly on the master plan with fewer clicks.

Available / Booked / Sold. Status labels must be consistent across screens.

Plot size, purpose, price/status, and the key parameters required to make a confident choice.

The map and plot details are optimized for small screens, and the enquiry/contact action is reachable in 1–2 steps.

A shorter, clearer "choose → understand → enquire" flow that helps users submit enquiries faster.

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ADME provides digital engineering services: website development, CRM implementation, marketing automation, analytics, and growth architecture. Based in Tallinn, Estonia. Serving SMB and mid-market in Estonia and the EU.